Pricing your home correctly is one of the most important decisions you’ll make as a seller. The right price doesn’t just attract buyers — it protects your equity and sets the tone for the entire transaction. In today’s Louisville market, strategy matters more than ever. Why Pricing Is About More Than the Number Many sellers assume the highest list price equals the highest return. In reality, overpricing can: • Reduce buyer interest • Increase days on market • Lead to price re